Top of Mind Thursday – July 6, 2023: Pay Attention!

Leverage2Market Logo

Distraction. It’s all around us.

Drivers are distracted with phones and texting. Pedestrians and bicyclists are not watching out for traffic. Kids and parents are often in separate worlds, as are bosses and employees. Retail employees seem to be doing everything possible to avoid helping customers.

Then there are the people whose actions can actually have life or death consequences–like auto mechanics, airline support personnel, and those in the medical field. When they don’t pay attention, people get injured or die.

How many tragic situations could have been avoided if everyone was just paying a little more attention to their surroundings? Could the Titan submersive disaster have been avoided if management had paid attention to safety warnings? We’ll never know.

Mistakes in your company may not result in death or dismemberment to your customers, but they could put your business on life support.

Are you rewarding people for moving faster, without necessarily making smart decisions? Do you look for scapegoats when something goes wrong, instead of an opportunity to solve a customer problem and develop a better offering for the future?

Here’s the thing: While you’re busy being distracted, someone else is coming up with a better way to take care of your customers. Pay attention–while you still can!


Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats