Top of Mind Thursday June 20, 2019: Whatever Goes on Line, Stays on Line

Top of Mind Thursday

It seems like not a day goes by that we don’t hear about someone whose online comments come back to haunt them.Leverage2Market LogoThis week it’s police officers from Philadelphia, St. Louis, and Dallas who are being investigated after racist posts came to light. Harvard rescinded the acceptance of one of the Parkland shooting survivors after discovering racist and anti-semitic Tweets he made just two years ago. And the list goes on and on.

I am continually amazed how many people will post things on social media that they would never consider saying to that individual in person. It’s as if the Internet gives them the freedom to open up and share things that would never otherwise see the light of day.

What they’re forgetting is that the Internet is enduring not endearing. The Library of Congress archives all Tweets. Google searches the web and indexes just about everything ever put online. Facebook or blog posts can be forwarded way beyond the original audience. And once something is online, it’s nearly impossible to remove it. Ask those who are trying to control the spread of inappropriate photos or videos.

What you say in a moment of anger or passion becomes part of your permanent online identity. Humor often doesn’t translate–especially satire. Something you think is hilariously funny might be seen as offensive to others.

Stop and think before you post anything that could be considered inflammatory or offensive. Whatever happens in Vegas may stay in Vegas, but what happens in an online post spreads far and wide.

When is it time to fire a customer? Read my article.

Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!

Contact me to find out how to get heard above the noise.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats