Among the outcomes of last week’s killing of 9 people in a historic African-American church, has been a call to remove the Confederate flag from its place of honor in the South.
The man responsible for last week’s terrorist action told bystanders he had come to “kill Black people.” He and others have used the Confederate flag as a symbol of racism and hatred for years. It is for African-Americans similar to what a swastika represents to Jews.
Not only are South Carolina and other states removing the flag from in front of their state buildings, but merchants like Walmart, Amazon, Sears and eBay are now removing it from their stores as well.
That’s because these companies are recognizing that it is not good for business to be associated with hate and bigotry. In today’s highly connected world, it’s much harder to ignore what happens when these symbols are allowed to stand unchallenged.
Sometimes lowering the flag is symbolic of hope and change, and a way forward through hatred.
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
(650) 281-4854
