Top of Mind Thursday June 4, 2015: Hanging up on Customers

Top of Mind Thursday

According to the Wall Street Journal, several leading U.S. companies are planning to do away with their voicemail systems in an effort to save money, since most of their employees don’t listen to their voicemail messages anyway. 

Leverage2Market LogoCustomers of those companies will probably tell you they’ve known their messages were getting ignored for awhile now. That doesn’t mean you should unplug the system. Perhaps a more appropriate response would be to teach employees how to be more responsive to customer needs.

The WSJ article says most Millennials don’t use voicemail anyway. That may be true, but what about the large population of Boomers and GenXrs who are in your customer pool? Limiting their choices in reaching your team may convince them to take their business elsewhere.

Here’s another novel idea for the cost-cutters: Take away as many options as possible to reach you. Then you won’t have to deal with those pesky customers at all and things will get really quiet.

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