Top of Mind Thursday March 12, 2015: A Focus on Well-Being

Top of Mind Thursday

This morning, at the Million Dollar Consulting Convention in Atlanta, I had the opportunity to hear Dr. Martin Seligman speak about well-being.

Leverage2Market LogoSeligman, the noted author of Learned Optimism, told us that rather than reducing stress in the workplace, we should be looking at increasing well-being — for the individual, the corporation, and the nation.

He shared research that shows that focusing on improving positive emotion rather than attempting to reduce misery has much longer, more dramatic effects. Concentrating on what you’re good at is much more effective than trying to improve your weaknesses. Increasing engagement (and flow), building good relationships, and finding meaning and purpose in what you do all leads to resilience and well-being. Furthermore, Seligman said that all of these factors can be learned and are measurable.

What are you doing in your organization to help increase the well-being of those you interact with? This includes not just your employees and your suppliers, but your customers as well. Are you improving the collective well-being or adding additional obstacles for your audiences to navigate?


My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available. Order now


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Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com


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