Top of Mind Thursday May 28, 2015: Penalty Kicks Abound

Top of Mind Thursday

FIFA, the international governing body for professional soccer, was just hit hard with multiple indictments for corruption by the U.S. government, and it looks like the scandal will extend way into overtime.

Leverage2Market LogoWhat’s worse is that the response of the organization’s president to the scandal is “I can’t monitor everyone all the time.”

As a leader, you’re responsible for what happens on your watch. And a good leader sets strategy and develops culture that ensures the right actions are taken by employees within the organization.

A good leader develops a purpose that is reflected in the organization’s brand and amplified by the actions of employees. And a good leader takes responsibility for mistakes made as well as goals scored.

It’s time the soccer world called a foul on FIFA.

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Marketing Above the NoiseMy new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.

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