Starbuck’s release of their annual red holiday cup has caused quite a stir in some circles–not for what’s on the cup but for what’s NOT there.
This year the coffee chain’s holiday cups don’t have any specific wording or images–they’re just plain red. This has caused considerable consternation amongst a segment of the population that believes this is part of the “war on Christmas.”
What’s fascinating is how quickly this kind of controversy can spread through social media channels and how quickly discussions can get out of control. Donald Trump has even suggested patrons boycott Starbucks over these cups.
In today’s world, it’s important to monitor social media presence to know what’s being said about your company and brand. There are times you’ll want to react or make statements. But there are also times when you have to stay the course and let the excitement simmer down. While you’re waiting, how about a cup of Starbucks special Christmas Blend?
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
