On Tuesday, I heard Oprah speak at a conference in San Jose. Yesterday, I was at a reception for Hillary.
I don’t have to tell you their last names–you know who they are. Just like Madonna and Sting in the music world, there are a small group of people whose first names have become so well known they are in fact a brand.
Apple doesn’t need a modifier–we know who they are. Same thing with Nordstrom’s.
Where are you on the brand recognition scale and what can you do to get customers on a first name basis with your brand?
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
