If you’re like me, you are probably tired of all the ads, rallies, press conferences, etc. surrounding Tuesday’s mid-term elections.
The good news is there was a huge increase in voter participation-estimates are nearly 40% more people voted this week than in the previous mid-term election. The bad news is the election season seems to be getting longer and longer. I expect the campaigning for 2020 will start in earnest any day now.
What can we take from this week’s results?
- People participate when they feel the results affect them, and that their vote can in turn affect the results.
- Emotion trumps logic every time. On all sides, voters were influenced by the rhetoric and cries of those they thought represented their point of view.
- America is changing. Tuesday’s winners included more women elected to Congress than every before, as well as people representing the LGBT, Muslim, African-American, and Hispanic communities. Another group of candidates didn’t win, but they made their races surprisingly close.
Unfortunately, the country remains highly polarized. Before we get too deep into the next round of national races, this would be a great time to take a step back, breathe, and try to remember that we’re all in this together.
A little quiet time and healing would be helpful, before we jump into what’s coming next.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com