Top of Mind Thursday – October 24, 2024: Clear as Mud

It’s less than two weeks before the US presidential election and most of us are more thanLeverage2Market Logo ready for this to be over.

Here’s the only poll you won’t see quoted in the news: Regardless of the candidate preferred (or one not yet chosen!), 100% of Americans are tired of campaign news, ad, texts, and—yes—polls.

Donald Trump started his campaign almost immediately after losing the last election four years ago. Kamala Harris came in only a couple of months ago, after Joe Biden dropped out. Since then, we’ve seen debates, town halls, rallies, ads, texts, and 1:1 interviews. We’ve heard pundits and experts debate what each candidate is doing right and wrong, which voters will like/dislike the message, and what that candidate’s chances are of winning.

Theoretically, this should all be over in 12 days. But right now the election is too close to call. With extra safeguards put in to placate those who fear election interference, it will take longer to count ballots, and in some states, polling suggests the winner of the electoral votes will be decided by an extremely slim margin.

That means we may not have an answer as to who hits the magic 270 electoral vote number on Election Night, or even for a few days afterwards. Then, one of three things will happen:

  1. One of the candidates will win in a landslide.
  2. Trump wins by a slight margin.
  3. Harris wins by a slight margin.

Option #1 is the most straightforward, but it seems highly unlikely, if the polls are anywhere near accurate.

If we hit Option #2, I expect Kamala Harris to do the right thing, acknowledge her defeat, and move on—for better or for worse—to another four years of a Trump presidency. Unless, of course, there appears to be evidence of election tampering by the other side.

If we wind up with Option #3, all bets are off. Trump’s team has been preparing for four years to challenge results he doesn’t like. There will be lawsuits and challenges, and possibly a repeat of the January 6, 2021 riot at the Capitol—or worse. We would be in uncharted territory.

How do we avoid this? Get out and vote. Encourage everyone you know to vote. The more people who vote—particularly in the battleground states—the more likely we can get margins big enough to show a clear winner. Anything else will be a muddy mess.


Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

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linda@popky.com
(650) 281-4854
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