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- Friction Point: When Friction Sparks Change
What happens when friction does not sponsor constructive change? - Friction Point: From Success to Stagnation
Don’t lose your company’s edge. Encourage constructive friction. - Polarization: The Result of Unresolved Friction
Don’t let friction divide us. - The Cost of Hidden Friction
Bring friction to the forefront to manage it better. - Destructive vs. Constructive Friction
Find that inflection point where constructive friction turns into innovation. - Friction Gets a Bad Rap
Use friction effectively. - Can You Have Not Enough Friction?
Creative disagreement leads to new ideas and improvements. - Surviving a Brand Attack
Be open, be transparent and don’t be on the defensive. - The World at Your Finger Tips
Aim high and achieve more. - Stand Up and Be Counted
Customers notice if you stand up for what is right. - Play It Again Sam
Your audience needs repetition to hear your message. - Mocha on Marketing: Sniffing All the Newcomers
Learn more about your customers, your competition, your markets. - Guilt by Association
With whom is your brand connected? - Mocha on Marketing: It Doesn’t Smell Right
If it doesn’t smell right, it just isn’t right. - Bringing Home the Gold
There’s always room to improve your game. - A Midlife Corporate Crisis
Companies go through midlife crises, too. - A Method to the Madness
Create methods to manage marketing. - A Hero Whose Time Has Come
Take your inspiration from heroes who bring out the best in us. - Mocha on Marketing: Going After the Squeak
Sometimes it’s the journey that should captivate us, not the destination. - The Kids are All Right
The millenials are taking on big issues today. - Shooting For 3’s
Where are the 3-point shots in your business? - Never Be Content with Content
Create superb and ongoing content. - You Can’t Beat Experience
What are you doing to make an outstanding customer experience? - Mocha on Marketing: Watch That Tail Wag
How in tune are you with your customers? - Why Engagement Matters
Engaged customers make the best evangelists. - Growing a New Industry
What new business opportunities are sprouting up in your industry? - Mocha on Marketing: Another Day Another Treat
Focus on what is right in front of us. - Going Against the Grain
Capture the imagination of your customers. - Filtering Out the Noise
Are your customers having a hard time hearing you? - Mocha on Marketing: Downward Facing Dog
Learn to shake off complacency. - Mocha on Marketing: Choosing Your Treats
Ask your customers what they prefer. - Mocha on Marketing: Sniffing Out What Matters
We need to do a better job sensing our own environment. - Mocha on Marketing: It’s a Tough Life Being a Dog
Consider how to make things as simple as possible for your customers. - Mocha on Marketing: It’s All About Me
Customer loyalty is the reward for giving them attention. - When the Marketplace Overheats
Focus on where both sides can work together. - Beware the Sibling Rivalries
Sales and marketing are sibling rivals. - Managing the Cross-Cultural Elephant in the Room
Embrace the elephant in the room. - Engineers Are From Vulcan; Marketers Are Not
Find common ground to work together effectively. - What’s So Funny?
There’s always a kernel of truth in a joke. - The Sound of Silence
Staying silent is sometimes the best way to get heard above the noise. - The Greeting is The Message
Customer-facing employees are important to your business. - Thanking the Competition
Watch and learn from your competitors. - Reuse, Recycle, Repurpose.
Repetition builds awareness and recall. - Keep ‘Em Coming Back for More
Encourage your repeat customers. - The Hidden Cost of Too Much Collaboration
Encourage constructive disagreement. - Excelling at Sales Avoidance
Train your team. - Can You Get There From Here?
Should marketing be your priority now? - Better Late Than Never
It’s not too late to get started. - And One More Thing…
Create surprises for your customers. - Losing $3 At Once
Should you postpone a marketing program? - Portals Everywhere
Put yourself in your customers’ shoes. - Strength in Numbers
There is strength in numbers. - Mocha on Marketing: Creatures of Habit
Treat your customers consistently throughout your company. - Talking to the Box
Can you help your customers in new ways? - It’s the Insights That Matter
Don’t be derailed by data. - Whom Do You Believe?
Your customers do not believe you! - Repeat After Me
Be consistent with your message. - Too Much of a Good Thing
Plan for when too much comes your way. - Mocha on Marketing: Don’t Stop Petting Me
Make your customers feel special. - What Comes Next
Help your business get successful. - Welcome to the New World
Make your brand stand out by standing for something good. - Time for a Checkup
Consider a checkup for your business. - The End of the Store as We Know It
We live in a connected, easy-access world. - Who’s On First?
Have clear procedures in place to help customers. - Mocha on Marketing: What Part of Now Don’t You Get?
Focus on what’s in front of you now. - The Intelligence All Around You
See and hear the information around you. - They Never Saw It Coming
Think outside the box in your own business. - Is the Customer Always Right?
Build a strong two-way relationship with your customers. - There’s Always Someone Watching
Be aware that there’s always someone watching. - Stand Up to Stand Out
Stand up for what’s right. - Mocha on Marketing: Time for Peanut Butter
Provide ongoing value so you stay visible. - Staying Top of Mind
Provide ongoing value so you stay visible. - Playing with the Full Team
Make a strong team of seasoned performers. - The Real Problem with Fake News
Don’t get caught up in fake news controversies. - Building Community
Replicate your successes. - Time for a Sequel
Replicate your successes. - Change the Conversation
Stop adding to the noise. - Timing is Everything
Be consistent with your timing. - The Truth Will Out
There are no secrets anymore. - Mocha on Marketing: Let’s Shake on That
What kind of behavior are you training into your customers? - Catching Pokemon
Can you capture the attention of your audience? - Watch What You Say
Consider the consequences of what you say. - Mocha on Marketing: We Love Chicken
An advisor can keep you on track. - When Growth Hacking Doesn’t Work
Be able to deliver on your commitments. - When Being Heard, Hurts
Stand out for the right reasons. - Mocha on Marketing: Telling Me a Story
Are you listening to your customers? - The Cost of Unresolved Dissonance
How are you managing dissonance? - Seeing Through Transparency
Be ethical, appropriate, and consistent. - Mocha on Marketing: The Variable Speed Tail
Get close to your customers. - Change is a New Constant
Is your organization up for change? - Getting In Our Own Way
Develop a trusting relationship with your marketing experts. - Mocha on Marketing: The View Only Changes for the Lead Dog
How can you break away and lead the pack? - Why Customers Just Don’t Get It
Maybe the fault is not with your customers. - A Matter of Age
Don’t make assumptions based on age. - Mocha on Marketing: Never Too Many Treats
Give your customers frequent treats. - Why Brand Activism Wins
Support your key constituents. - When to be Anti-Social
Match the medium with the audience. - Mocha on Marketing: No Such Thing as Later
Tell me what you’ll do for me now. - Unreasonable Expectations
Set appropriate expectations. - Not Invented Here
Get an outside perspective. - Mocha on Marketing: Shedding
Accept customers as they are. - Mocha on Marketing: Creature of Habit
Brands are consistent representations of quality. - Mocha on Marketing: I Love You Anyway
Learn to speak your customers’ language. - Mocha on Marketing: Getting Skunked
Once you’ve been sprayed it can be pretty hard to remove the stink. - Drought Tolerance
Peel away the artificial layers to reveal what’s underneath. - Non-Transformation
Be careful not to push customers in a direction they don’t want to go. - The Right Presence
Make your written communication effective. - A Three-Ring Circus
Where will your customers focus? Put that act in the center ring. - What Are You Celebrating?
Outline your yearly goals and objectives. - If I Ran the Zoo
Ask your customers what they would want you to do. - The Power of Surprise
How can you pleasantly surprise your customers? - Get in a Mobile State of Mind
Put yourself in your customers’ shoes. - When in Doubt, Leave It Out
Ask whether your existing marketing activities have impact. - The Uber of Everything
Don’t fall in the uber trap! - Be Prepared
Be prepared for things we know may happen. - Shooting Beyond the Arc
Is your team working to continuously develop and improve? - Timing is Everything
Respond when the iron is hot! - A Different Perspective
Look at your environment with a new perspective. - Collecting Experiences
How are you working with your customers to collect unusual experiences? - Entertain Me or Else
Keep your customers and prospects engaged. - Owning the Customer
Offer great customer service. - Managing Brand Business
How are you handling brand dissonance? - Standing Out From the Crowd
Understand your customers. - When Your Car and Your Fridge Talk Back to You
Use your customers’ data responsibly. - Time to Up the Spend?
Three situations when you should increase your spend on marketing. - The Theory of Evolution
Think about it: right program, right process, right time. - The Right Marketers Matter
What qualities should you look for in a marketer? - The Metrics That Really Matter
Focus on the metrics that relate to closing sales. - Start at the Beginning
Invest in the core basics: strategy, market analysis and customer research. - Setting Good Examples
Make your marketing campaign an example for others. - Rent, Don’t Own
Hire a marketing consultant for short-term projects. - Playing That Old Tune Again
Review your marketing campaigns on a regular basis. - Moving the Mayo
Make sure to give your customers a roadmap of what you are changing. - Know your Neighborhood
Know the neighborhood in which your business lives. - Is Technology Your Friend?
Be wary of technology for technology’s sake. - Fix What’s Broken First
Take the time to fix what’s broken first. - Everything You Need to Know About Marketing You Can Learn From Your Dog
Stay in close contact with your customers. - Changing the Fight
A smart competitor changes the rules. - Changing the Conversation
It’s all about your customers. - Bringing Bad News
Be calm, be factual, and propose a next step. - Brand Activism
Take a stand on important issues. - Being Heard
Listen and have your messages heard clearly. - Be a Disrupter
How can you use disruption to your advantage? - What I’m Hearing Above the Noise
Build solid marketing strategies. - The Smoke of a Distant Fire
How do our messages impact others? - A Family Affair
Don’t get stuck in the rut: “We’ve always done it that way.” - Bringing Out the Melody
Make sure your message is heard. - The Power of Harmony
Are the key players in your business harmonizing effectively? - Dissonance
Don’t be afraid to shake things up, but also find a resolution. - What is Noise?
Compliment and amplify what is already out there. - Marketing Mastery
What is marketing mastery? - Big Insights From Big Data
How do we use all of this data effectively? - Strange Bedfellows
Marketeers and IT people need to be well connected. - Social Sharing Amplifies Your Reach
Use the right tools for each occasion. - Employees Raise the Volume
Employees are an extension of your brand and image. - Building Momentum
Know how to work within your organization. - Dynamic Market Leverage Factor: Market Analysis
Know more about your market and your competition. - Dynamic Market Leverage Factor: Communications
Reach across multiple channels with your campaign. - Dynamic Market Leverage Factor: Operations
Make sure your marketing function has a strong infrastructure. - Dynamic Market Leverage Factor: Sales
Partner with your sales teams. - Dynamic Market Leverage Factor: Customers
Make customers a key part of your marketing strategy. - Dynamic Market Leverage Factor: Brand
It takes time and effort to build and maintain a brand. - Dynamic Market Leverage Factor: Products
Do you have an effective and scalable product strategy? - Feedback Utilization Model
Do you effectively handle feedback?
- Where are Your Customers?
Know where your customers are in the purchase process. - Dynamic Market Leverage Factor: Strategy
Look at strategy before implementation. - The Power of the Group
Create a well functioning team to orchestrate success. - A Seat at the Table
Marketeers need to communicate with senior corporate executives. - This Little Piggy Goes to Market
The same basic marketing principles apply today. - Organizational Noise
Clear your marketing channels internally. - Marketplace Noise
Find the right way to get through the noise. - It’s Complicated
It’s nice if things could just be made a little less complicated. - Setting an Example
It’s important to set a good example. - Forming New Habits
Take time for your team to develop good habits. - Go Where the Fish Bite
Don’t stick with your favorite way if it no longer works. - Pay Attention
Listen To Your Customers. - Finding a New Filter
Take a fresh look at the situation. - An Epidemic of Obliviousness
Take the time to engage with the world around you. - Fail Quickly
Learn from the process and move on. - Finding a Scapegoat
Look for the best way to solve the problem instead. - Counting on Coincidence
Go out and make your own luck. - Make New Mistakes
Be creative and try new things. - Keep Your Eye on the Prize
Keep Your Eye on the Prize - No Real Shortcuts
There is no genie to grant you 3 wishes. - The View from the Top
Have your feet firmly planted on the ground. - The Replay Review
How do you handle split decisions in your work environment? - Don’t Treat the Symptoms
First, understand the cause or issue. - Beware the Underdog
The underdog never rests on his laurels. - There’s Always a Bigger Boat
Use what you have in front of you today. - Fear of Success
Examine your fears in the clear light of day. - If It Walks like a Duck
Start with what’s right in front of you. - Fighting an Uphill Battle
Take a new approach. - Reinvention
Try something new and different every day. - Spring Forward
Open yourself to new ideas. - Heads I Win, Tails You Lose
Eliminate a no-win situation for customers. - Weathering the Storm
Don’t get stranded in the next set of business storms. Prepare now. - Getting Ahead of the Curve
Keep abreast of what is going on. - Not All That Glitters is Gold
Don’t bet the store on the latest shiny object or technology. - Objects in the Mirror May be Closer Than They Seem
Take action now, ahead of your competitors. - The Goldilocks Effect
Learn what you need to change to make things just right. - Take the High Road
It will get you to your destination more quickly. - Out of Sight, Out of Mind
Have regular communication with your customers. - Does It Pay to Be Dead Right?
When is it dead wrong to be dead right? - Sometimes You Can Judge a Book by Its Cover
Make sure your first impressions are good ones. - Travelling First Class
Send out your marketing messages first class. - Sometimes There is No Backstory
If something doesn’t feel right, ask. - Build Infrastructure First
Take more time up front to handle marketing success. - Keep a Safe Distance from Your Products
Get a fresh point of view on your product. - Why Cutting Marketing is Like Cutting Your Own Throat
Don’t get cut out of your customers’ purchasing plans. - Recycle, Repurpose, Reinforce
Consumers may need to see a message 7x before taking action. - If We Only Had a Clean Slate
Interact and help your customers. - The Problem with Mass Hysteria
One real qualified new customer is worth a lot! - Do Good Products Sell Themselves?
Build the marketing campaign you need. - If It Worked Before, It Should Work Again Now
Take the time to learn who your customers are today. - We Know What Our Customers Need
or Does It?
Understand what your customers really need. - Why Competitors are Good for Business
We really can’t live without them. - A Great Product Makes All the Difference
or Does It?
Customers invest in solutions. - Move Forward or Die
Change with the times. - Why Not Everyone Should Eat Their Own Dog Food
Build products your customers want and need. - You Can’t Have It All, At Once
Focus on where you’re going to see a good return. - When the Low Hanging Fruit Has Been Picked Over
Sow the seeds for long-term growth now. - Why Discipline Matters
Make discipline matter to grow your business. - Time for a Tuneup
Give your business a quick marketing tuneup. - What Goes Around, Comes Around
In today’s connected environment, everything is public. - The More Things Change, The More They Stay the Same
Get the basics right and you will be on track. - The Power of Saying No
Don’t be afraid to say no when it matters. - The Harder You Sell, the Less They Buy
Customers want to come to their own conclusions. - Seeing the Forest for the Trees
Take time to step back and look at the big picture. - Killing the Sacred Cows
Change things up. Do things differently. - Plant Your Garden
Plant your (marketing) seeds today. - It’s the Experience, Period
Customers want to have a great experience. - Just a Minor Mistake
You can often learn more from your minor mistakes than from your successes. - Leave the Excess Baggage Behind
Drop the excess baggage. - It’s Not About the Notes
It’s about the overall feel and mood. - Drafting the Right Team
Get a team that works together effectively. - Even the Experts Need an Expert
Enlist a coach to take your performance to the next level. - Dirty Laundry Always Smells Bad
Treat your employees well. - Don’t Just Stand There, Do Something
Get started! Do something. - Be Jelly, Not Peanut Butter
Don’t spread yourself too thinly. - Beware of the Alligators
Avoid potential dangerous situations with careful planning. - Does Your Business Need a Physical?
Take the time to examine your business’s health. - Ask the Right Questions
Ask the questions that will get to the heart of what you need to know. - Don’t Make Me Hate You
Don’t commit brand suicide. - There’s Never a Better Time Than Now
Don’t procrastinate; there is never a better time than now. - A Complaint is a Gift
The customer who complains is still engaged with you; take the time to listen to the complaint. - Showing Up is More than Just Showing Up
What counts are results. - Beware of the $400 Calculator
It’s nice to be first but not when it costs big dollars for little rewards. - Be Careful About Crying Wolf
Stop and think first. - Your Top Salespeople Don’t Sell A Thing
They are the customer-facing people in your organization. - Not All that Glitters is Gold
The real value is in results. - Take the Shot
Don’t let opportunity pass you by: take the shot. - Victimhood is Overrated
Don’t be the perpetual victim. Be the winner instead! - If You Don’t Go You Don’t Have to Go Home
Don’t go to those unnecessary places to start with. - The Eye Doctor’s Dilemma
It’s a great way to see alternatives in a clear and focused fashion. - Dress the Part Online and Off
Make sure your marketing dresses you for success. - The Sooner You Get Done You’ll Be Done
Next time there is an obstacle in your path to productivity, tackle it first. - Listen to What You’re Told
Take the time to listen. - The Shoemaker’s Children Have No Shoes
It’s hard to do your own stuff. - Open the Lid
Are you using the right channels to get your message out? - Drowning Out the Melody
Make sure your marketing harmonizes nicely with what you are selling. - Mistakes are a Good Thing
Stop and analyze what is working and apply what you’ve learned. - Just Because You Can Doesn’t Mean You Should
Reach the right audience with the right message in the way they want to be reached. - If It Sounds Too Good to Be True
You get what you pay for. - Be Prepared
Don’t let situations surprise you. - Tell Me What You Don’t Know
It’s all about communicating. - Fixing the Cracks
Don’t get stuck in the cracks. - What on Earth Were They Thinking
Take control of the situation and do the right thing. - Is It OK to Be Anti-Social?
Don’t try to be all things to all people. Be yourself. - Don’t Discount the Gift Horse
Take advantage of the opportunities that are presented to you. - Face the Facts on Facebook
With almost 1 Billion subscribers, is Facebook the panacea for your marketing needs? - Context Counts
Make it easy for me to put you into context. - Be Part of the Orchestra
Make sure your marketing efforts lead to great business performance. - Diet and Exercise
There is no quick fix. - Wait a Second…It Will Change
Your marketing needs to adapt to what is happening now. - Build Your Core
Build your brand from the inside out. - The Politician’s Mistake
It’s all about how what you offer adds value to your customers. - The Wayne Gretsky Principle
Get out and take your shot with marketing. - That’s Where the Money Is
Make sure your sales and marketing efforts are focused on the people who can buy your product or service. - Throwing Good Money After Bad
It doesn’t pay to keep spending money on something that is no longer working. Stop and reevaluate. - Nobody Goes There Anymore; It’s Too Crowded
Stand out in your market by being in the right place. Don’t get lost in the crowd. - Penny Wise, Pound Foolish
Invest in a good, solid marketing program. Otherwise you make get just what you pay for. - What You Measure is What You Get
Be careful when you choose goals and metrics. You may actually get what you are measuring. - Rome Wasn’t Built in a Day
Build the foundation right, to create marketing campaigns that impress your customers. - You Are What You Write
Make sure your written communication is clean, direct and to the point. - It’s What Customers Don’t Tell You That Matters
Stop and listen to what your customers are not saying. - You Ought to Be in Pictures
Add multimedia to your marketing mix. It makes more sense to show us than to describe something. - The Best Kept Secret
Use marketing to promote yourself. Don’t be the best kept secret. - It’s Not About You. It’s About Them.
What’s the difference between a feature and a benefit? - Practice Makes Permanent
Fix “wrong” actions now, before they become engrained as habits. - Go Slow to Go Fast
It’s only by starting slow that we really get to go fast in the future. - Failing Quickly
Learn to fail quickly to leave more time for success. - I Got Rhythm
Be consistent. Once you establish a pattern that your customers recognize, stick with it. - Start At the Very Beginning
Think through the whole process…from the beginning. No shortcuts! - A Marathon, Not a Sprint
Success in business is like a marathon – you have to go the distance! - The View from the Other Side
Try looking at things from a different perspective - Those Pesky Airline Customers
Get rid of your customers??? You need them! - Climbing the Wrong Mountain
Get a good marketing strategy before you execute marketing programs. - The Schizophrenic Marketer
Create one single integrated marketing strategy for all of your marketing needs. - STRATEGIES vs TACTICS: The What vs The How
Identify the What before you work on the How. - Tell a Good Story
Tell a good story about your product or service – “show me what success looks like.” - The Platinum Rule
Do unto others as they prefer to have done to themselves. That is, offer your customers a choice. - Why We Don’t Do Our Own Wiring
Use a professional to correctly focus your marketing campaigns. - Looking for Love in All the Wrong Places
Take care of your existing loyal customers. - The GPS System
The more you know about where you are today, the easier it is to get to your goal. - The Three Times You Need Marketing
Marketing is needed when you want to get ahead of the competition. - If We Build It, They Will Come
Build a product that customers actually want. - The Miranda Warning
Whatever you post online is public for the world to see. - Keeping Up the Tempo
Develop an ongoing, appropriate marketing campaign. - The Three Costs of Marketing
The costs of time, money and expertise in marketing. - Waving the Arms
How to attract business through your marketing - The Ski Lesson
Choose the clearest path to your goal. - A Rose by Any Other Name
How well does your name fit you? - What’s Old is New Again
Use old media methods in new marketing ways - Don’t Ask Questions You Don’t Want Answered
Customer surveys: Listen to the input! - Everyone’s An Expert….Except When They’re Not
Engage with a marketing professional. - Just a Moment for Marketing: Introduction
Linda Popky introduces this new marketing series: short tips and anecdotes to help you transform your business through marketing.
