Welcome to my new blog! My goal is to create a place for provocative discussion and thought-provoking posts on marketing strategy in general, and how organizations can do a better job of  differentiating themselves to their customers in particular.

This is my first adventure with blogging, so please bear with me as I get up to speed. Although I’m new to the blogosphere, I have been capturing my thoughts about marketing related issues for some time, in my quarerly newsletter Marketing Leverage Times and on my L2M Associates website . I try to highlight every-day interactions that show how the organizations we deal with every day around us are doing a good/bad job of using their marketing dollars to take care of us, their customers.

Feel free to share your comments as well as to nominate candidates for the Marketing Leverage Hall of Shame/Fame. Every quarter we will choose one of the best stories of an organization that goes out of their way to differentiate their customers’ experiences, for better or for worse.

Linda