It’s very simple…YOU are the brand. What you say, what you do, how you say it, the environment you set–all impacts what people think about you and your products. Steve Jobs gets this. Mel Gibson unfortunately doesn’t.
Take a look at these two recent videos. The first is a compilation of key words and phrases used by Steve Jobs in the recent iPad product launch.
In the second, Mel Gibson is interviewed about his new movie opening, but becomes defensive when asked about anti-Semitic remarks he made several years ago and eventually curses at the reporter…
